Post Graduate Diploma in Advertising Management [PGDAM]

By | February 14, 2021
Post Graduate Diploma in Advertising Management

Advertising is the way of communication between the organization and the users for the product and service. The advertisement’s major work is to carry messages to the people that can influence them for buying products or services, and it also builds awareness towards social issues. Advertising is one of the main parts of any companies that assure their competitiveness in a particular industry. In Post Graduate Diploma in Advertising Management course, students can learn various creative and business factors of advertisement, which are required to practically apply the concepts for creating their innovative projects. The advertising industry is all set to produce quality jobs in the coming years. Therefore you can pursue an advertisement-related course to be a successful individual in the future. Post Graduate Diploma in Advertising course that provides complete knowledge and hands-on experience in India’s fastest growing advertisement industries.

Post Graduate Diploma in Advertising Management [PGDAM]

This course aims to create media professionals who can join advertising industries as content writers, media planners, or digital advertising experts. This course’s prime objective is to deliver primary and emerging theories and principles about better decision-making in the advertising area.

Course Level Postgraduate
Duration 1 year ( in some cases, it depends on the institute)
Eligibility Bachelor’s degree from a recognized university
Entrance Exams CAT, MAT, XAT, NMAT, etc.
Admission Process Entrance exam Based
Fees charged INR 3-12 LPA
Annual Salary INR 5-10 LPA

Eligibility Criteria and admission process of this course

Eligibility Criteria

As per the eligibility criteria of this course, candidates must obtain the graduation degree in any stream with a minimum of 45% marks from a verified university. Admission can be made directly, but most colleges prefer entrance exams for access.

Finally, final-year students can also apply for the course, but they need to maintain minimum aggregate criteria for the course.

Admission process

As we have already discussed, various institutes provide admission through the entrance exam, so various institutes accept the scorecard of those exams which the specific university conducts. After completing the entrance exam, candidates must go through the counseling process according to the university’s requirements.

In various universities, the admission process consists of group discussion and a personal interview, so the merit list is prepared through the performance of various stages. So particular entrance exams are valid for the admission process in this course.

IIMC Entrance Exam: Indian Institute of Mass Communication conducts this exam in May. This exam’s syllabus covers various sections such as comprehension Skills, a quantitative section, analytical skills, mental aptitude, brand awareness, and language capability.

JIMMC Entrance Exam: JIIMC holds this entrance examination, and it covers various questions of General Knowledge and current affairs.

Every entrance test consists of a specific syllabus, but various topics remain included in all syllabus like English, quantitative aptitude, current affairs, general knowledge, and analytical skill.

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Syllabus and subject structure of this course

  1. Brand Management
  2. Account Management
  3. Creative
  4. Social Media and Networking
  5. Media
  6. Production Techniques
  7. Soft Skills

Top institutes for the Post Graduate Diploma in Advertising Management course

Institute City
Apeejay Institute of Mass Communication Delhi
Xavier Institute of Communications Mumbai
Jagran Institute of Management and Mass Communication Noida
Indian Institute of Mass Communication Delhi
SCMS School of Masscom Studies Kochi

Career opportunities after this course

This course is created for developing opportunities for learners to serve in the creative industries, or they can further develop research projects at the level of Ph.D. This course is also beneficial for offering hands-on training on the planning and production of the brand and social issue operations. So there is a huge range of jobs available for the candidates because every company/ organization seeks advertisement management, and postgraduates can also serve different industries with different job roles. Here is a list of recruiting areas and job roles available for you after completing this course.

Top recruiting Area

  • Research & Educational Institutes
  • Magazines
  • Radio and Television
  • Market Research Organizations
  • Newspapers
  • Journals

Job roles after this course

  • Visualizer
  • Management Trainee
  • Graphic Designer
  • Sales Executive
  • Management Associate
  • Operations Executive
  • Design Consultant

Conclusion

This article has provided complete information regarding the post Graduate Diploma in Advertising Management course available in India. So as we know, the advertising industry is all set to produce quality jobs in the coming years. Therefore you can pursue an advertisement-related course to be a successful individual in the future. Post Graduate Diploma in Advertising course that provides complete knowledge and hands-on experience in the fastest growing advertisement industries in India.

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