Event management is one of the most famous as well as fastest-growing industries in the world. So, it is a post-graduation course for event management created by a comprehensive discussion with various leading organizations of the events industry. Post Graduate Diploma in Event Management beneficial for students to gain absolute knowledge of multiple facts of event advertising, Event catering, Venue management, event accounting, Marketing, Presentation and Sponsorship skills, Brand management, Modern event management that includes computer application, Corporate communication, etc.
Post Graduate Diploma in Event Management
Post Graduate Diploma in Event Management course is mostly about the event- planning as well as organization. Candidates are selected for admission to this course based on performance in an appropriate entrance exam, academic profile, and performance in the interview, so the entrance examinations are carried out through different universities. This course introduces the students to the advanced level event-related learning like workflow management, venue selection, negotiation room layouts, design and décor, seating plans, budgeting, entertainment, transportation, logistics, food and technology, branding, resource- management, set design, and marketing. All of the concepts taught in the course are sharpened through mandatory internship included in the curriculum.
The average fee charged for this course varies between INR 1 to 5 Lacs in India. After completing this course, candidates can work as Client Servicing, Brand Manager, Creative Director, Artist Manager Event Consultant, Executive in Wedding Décor, Executive Operations, and Wedding Planner. Post Graduate Diploma (PGD) in Event Management is a one-to-two-year-long full-time free, industry-based certificate course. The course covers subjects like Introduction of Event Management and Activation, Brand Management and Marketing, BTL and Experiential Marketing, Communication and Presentation Skills, Event Planning, Ideation and Costing, Creatives and Collaterals Sponsorships.
This course consists of 2 semesters (i.e., about term time of 9 months and industry exposure of 3- months). The course provides skills to tackle difficulties involved in conceptualizing and organizing an event. The average annual salary provided to such postgraduates generally ranges from INR 2 to 8 Lacs, increasing with this field experience.
Successful postgraduates of this course are lucratively hired in prominent organizations like The Times Group, Seven Shades Pvt. Ltd, WPP Company, Iopener, Consumer Links Marketing Pvt. Ltd, Matrix Publicities & Media India (Pvt.) Ltd., Fountainhead Promotions & Events Pvt. Ltd., and Maximus MICE & Media Solutions Pvt. Ltd, and many more.
||INR 1.5 Lacs per annum|
||INR 1.8 to 2 Lacs per annum|
||Graduate in any discipline from a recognized university|
||Based on counseling after clearing Entrance Tests|
Eligibility Criteria and Admission Process of PGD in Event Management
The essential eligibility criteria to apply for the PGD in Event Management is simple for the candidate, so eligibility criteria consist of:
- The minimum aggregate score of 50% on the level of graduation is completed through the recognized institute.
This course’s admission process is based on the performance of a candidate in the required entrance exams conducted through the concerned university. This general process includes pre-screening a candidate based on Entrance Test Performance, Academic Profile, and Personal Interview Performance. The online objective test duration is 2 hours having a negative marking of 0.25 marks for each incorrect answer.
Various colleges in India provide lateral entry options directly based on the Bachelor’s degree of a candidate. So, different entrance exams are conducted in India for admission to PGD in Event Management, and these exams are GATA, MAT, CMAT, IIEMAT, CAT, etc.
The question paper in this exam is based on the QMR- format, and it is created for testing the Aptitude and logical reasoning of a candidate. All of these examinations are usually conducted in April month. These online tests have different assessment segments like Verbal Ability, Quantitative Aptitude, Logical reasoning and Data Interpretation, and General Knowledge on the Financial Market.
Syllabus Description of Post Graduate Diploma (PGD) in Event Management
- Introduction to Event Management & Activation
- Brand Management & Marketing
- Communication & Presentation Skills
- BTL & Experiential Marketing
- Event Planning, Ideation & Costing
- Creatives & Collaterals
- Event Technicalities
- Celebrity, Artist & Talent Management
- Set Design
- Logistics, Operations & Production
- Legal Contracts
- Finance & Taxation
- Licenses & Permissions
- Creativity & Concepts
- Business Development & Client Servicing
- Integrated Media & Amplification
- Project Management
- Industry Internship
Top Institutes for PGD in Event Management
Different institutes offer this course, so here is a list of top colleges available in India.
|Name of Institute||City||Fees|
|NAEMD||Delhi||INR 3 Lacs|
|GD Goenka School of Communication||Sohna||INR 1.2 Lacs|
|National Institute of Event Management||Mumbai||INR 79, 000|
|EMDI||Delhi||INR 4 Lacs|
|MassCo Media Pvt Ltd||Noida||INR 4 Lacs|
|INLEAD||Gurgaon||INR 3.5 Lacs|
Career prospects in this course
Event management requires skilled professionals who can design and synchronize the smooth functioning of the events. This Event Management industry can be categorized into various sections like Marketing & Promotion events, Entertainment Events, Social Events, Corporate Events. So here is the list of employment area for a PGD in event management graduate:
- Academic & Sports Meets
- Corporate Events
- Fashion & Cultural Shows
- Talent Hunt & Reality Shows
- Religious Functions
- Weddings & Birthday Parties
- Academic Institutes
Top Recruiting Companies
- Seven Shades Pvt. Ltd
- Matrix Publicities & Media India (Pvt.) Ltd.
- The Times Group
- Consumer Links Marketing Pvt. Ltd
- WPP Company
- Fountainhead Promotions & Events Pvt. Ltd.
- I opened and Maximus MICE & Media Solutions Pvt. Ltd.
Job roles and the average salary of a PGD in event management graduate
|Job Roles||Average Salary|
|Celebrity Manager||INR 2 to 7 Lacs per annum|
|Event Manager||INR 3.1 to 3.7 Lacs per annum|
|Marketing Head||INR 10 to 20 Lacs per annum|
|Business Director||INR 20 to 31 Lacs per annum|
|Wedding Planner||INR 1 to 5 Lacs per annum|
|Executive in Wedding Décor||INR 1 to 4 Lacs per annum|
|Artist Manager and Executive Operations||INR 1 to 4 to Lacs per annum|
|Image Consultant/ Anchor/ TV host & Founder||INR 3.5 to 5 Lacs per annum|
|Dy. Manager in People Resources||INR 8 to 10 Lacs per annum|
|Creative Director||INR 3.5 to 29 Lacs per annum|
|Brand Manager||INR 9 to 15 Lacs per annum|
This article has provided complete information regarding the Post Graduate Diploma (PGD) in Event Management course available in India. So as we know that this course is mostly about the event- planning as well as organization. The course covers subjects like Introduction of Event Management and Activation, Brand Management and Marketing, BTL and Experiential Marketing, Communication and Presentation Skills, Event Planning, Ideation and Costing, Creatives and Collaterals Sponsorships.
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