Through the rapid growth and changing of globalization, there is a huge requirement to develop innovative and skilled marketing professionals capable of managing, promoting, and positioning the services and products of an organization efficiently. These skilled marketing professionals need to be able and experienced enough to develop marketing through smart business strategies and a broad range of online/offline marketing channels. The basic requirements of pursuing a Post Graduate Diploma in Marketing Management course is a bachelor’s degree/ graduation with 50% marks(general category) and 45% (reserved category) according to the government of India. PGD in Marketing Management is a full-time course of two years, and graduates from any stream having 50% marks are eligible for this course.
Post Graduate Diploma in Marketing Management
There is a preference criterion for those who have an academic background in sales and marketing in the admission process. Apart from it, at least two years of experience is required for others. Various universities conduct entrance tests and interviews for offering admission to the candidates.
|Examination Type||Semester System|
|Eligibility||Graduation degree in any stream with a minimum of 5% aggregate score.|
|Course Fee||INR 75,000 to 2.2 Lacs|
|Average Salary||INR 2 to 15 Lacs|
Who can pursue this course?
- Professionals who are willing to learn the effective application of advanced marketing techniques and designs for business development.
- Students or working professionals who want to obtain knowledge on the actions that boost marketing and convert difficulties in business opportunities.
- Students and professionals want to improve their experience and knowledge on the significant factors of consumer behavior and research, marketing strategy and management, marketing dynamics, and distribution & brand management from an international business view.
Eligibility Criteria and Admission Process PGD in Marketing Management
Candidates require to complete their graduation degree in any stream with 50% marks from a recognized university. After successful submission of the application, colleges and authorities will conduct an entrance test and interview to judge a candidate’s eligibility for this course.
Various institutes offer PGDM in Marketing management courses based on their performance in the entrance exam conducted by the university. Though, the admission process usually differs across colleges. Some institutes also give direct admission as per the performance of the candidates in their graduation degree.
Syllabus and course structure PGD in Marketing Management
- Principles of Management
- Financial Accounting
- Fundamentals of Communication and Interview Preparation
- Human Resource Management
- Marketing Management
- Managerial Economics
- Strategic Management
- Cost Accounting
- The Integrative Manager
- Innovation Management
- Mastering The Interview and Networking Skills
- Elective Project
- Marketing Research
- Consumer Buyer Behaviour
- Advertising and Sales Promotion
- Distribution Management
- Marketing Finance
- Product / Brand Management
- Internet Marketing
- Social Media Marketing
Top institutes of the PGD in Marketing Management
|Name of Institute||City||Average Fees|
|IIKM Business School||Calicut||INR 10,60,000|
|Bangalore University||Bangalore||INR 340,000|
|Advanced School of Management||Delhi||INR 37,500|
|Aligarh Muslim University||Aligarh||INR 20,775|
|Annamalai University||Cuddalore||INR 27,100|
|Annex College of Management Studies||Kolkata||INR 10,000|
|Asia Pacific Institute of Management||New Delhi||INR 8,90,000|
|Skyline Business School||Delhi||INR 4,88,000|
|Ackman Institute of Management||Noida||INR 2,60,000|
|Acton Business School||Maharashtra||INR 82,260|
|Arunachal University of Studies||Arunachal Pradesh||INR 68,000|
|Avagmah Business School||Bangalore||INR 1,04,000|
|Bharati Vidyapeeth University||Pune||INR 50,000|
|Birsa Institute of Technology||Ranchi||INR 1,22,500|
|Biztech Management School||Kolkata||INR 1,20, 000|
|Assam University||Assam||INR 10,500|
|Aurora’s Business School||Hyderabad||INR 5.52 Lacs|
|Awadhesh Pratap Singh University||Madhya Pradesh||INR 42,600|
|Balaji Institute of International Business||Pune||INR 6,40,000|
Career Prospects of PGD in Marketing Management
PGDM in Marketing course provides complete knowledge regarding sales and marketing. All business requires an analytical brain that can evaluate and understand the market requirements and solve problems in the industry. Completing the PGDM in Marketing course provides different jobs in the best MNCs and insurance companies. It will sharpen students’ capability for coming up with fresh ideas, executing them, and sharpening analytical, problem-solving, and communication skills.
After completing the PGDM in Marketing course, candidates having worked on projects will have a bright idea of the professional life in the required field, and it can work efficiently under pressure and time difficulties. This program provides a well round-up synergy of communication and marketing skills adjusted to the industry’s particular requirements. This course provides many aspects like communication skills, strategic management, product management, and human resource management.
Top Recruiting Companies for PGD in Marketing Management postgraduates
- Publishing Companies
- Academic Institutions
- Retail Companies
- Manufacturing Companies
- Advertising Companies
- Finance and Insurance Companies
Job Roles of Marketing Management postgraduates
- Purchasing Manager
- Plant Manager
- Service Operations Director
- Supply Chain Manager
- Quality Control Officer
- Warehouse Manager
This article has provided complete information regarding the PGD in Marketing Management course available in India. So as we know, the basic requirements of pursuing this course are a bachelor’s degree/ graduation with 50% marks(general category) and 45% (reserved category) according to India’s government. PGD in Marketing Management is a full-time course of two years, and graduates from any stream having 50% marks are eligible for this course.
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