Introduction
Post Graduate Diploma in Retail Management or PGDRM offers a comprehensive understanding of the theories and practical methods included in the retailing sector. The duration of this course is one to two years depending on the course type whether it is a regular or distance learning course. Check more about Post Graduate Diploma in Retail Management below.
PGDM in Retail Management
The course involves dealing with a large number of challenges related to consumer behavior, marketing management, service operations, and sales management in the retail business. This PGDRM course also involves the fundamentals regarding retail management as well as marketing practices.
Students can learn to implement and estimate all techniques that are needed for successful retailing. This course covers various topics such as the basics of retailing, sales, electronic retailing, marketing management, consumer behavior, and supply chain network. Many private colleges and universities offer PGDM-RM. Students require studying theoretical concepts, building a project, and practical training.
Highlights of PGDM in Retail Management
| Course Level | Post Graduate |
| Duration | One to two years |
| Course Type | Semester based |
| Eligibility | Graduation degree in any stream with minimum 50% aggregate marks |
| Admission Process | Direct and entrance exam based (as per the institute requirements) |
| Course Fee | INR 20,000 to INR 60,000 |
| Average salary | INR 3 Lacs to INR 5.5 Lacs per annum |
Top Institutes Offering PGD in Retail Management
| Colleges/Institutes | City |
| Jaipuria Institute of Management | Lucknow |
| Welingkar Institute of Management | Mumbai |
| ITM Global Leadership Center | Mumbai |
| NGF College of Engineering & Technology | Palwal |
| Institute of Public Enterprise | Hyderabad |
| Indian Retail School | Karnataka |
| Aditya Institute of Management Studies and Research | Mumbai |
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Syllabus & Subject Structure of PGD in Retail Management
Semester I
- Information Systems for Managers
- Corporate Social Responsibility
- Business Economics
- Business Communication
- Management Theory and Practice
- Organizational Behavior
Semester II
- Essentials of HRM
- Marketing Management
- Financial Accounting & Analysis
- Strategic Management
- Business Statistics
- Business Law
Semester III
- Introduction to Retail
- Consumer Behaviour
- Merchandising Management
- Sales Management
- Retail Store Design and Location
- Cost & Management Accounting
Semester IV
- Global Retailing
- Retail Store Operation and Inventory Management
- Marketing Research
- International Logistics & Supply Chain Management
- Business: Ethics, Governance, and Risk
- Project
Eligibility Criteria & Admission Process for PGD in Retail Management
Eligibility Criteria
Candidates are required to complete their graduation with a minimum of 50% marks from any recognized university.
Admission Process
The admission process of this course is done at the institute level, so every institute has its separate admission process. However, there is a standard process that is followed by all institutes for the admission process:
- Eligible candidates need to fill out the application form, and this form is available on the official website of the institutes.
- Candidates need to attach all the required documents and necessary details.
- Institutes can consider the applications as per the academic performance and merit list of the candidates.
Career Opportunities
After the successful completion of this course, students can work in different companies fulfilling different job roles. Besides, students can receive an excellent salary package, and these packages will increase as per the work experience. So here is a list of the top recruiting companies, areas, and various job roles for postgraduate candidates in Retail Management.
Top Employment Areas
- Banks
- Advertising Agencies
- Colleges & Universities
- Airlines
- Retail Shops
- Insurance Companies
Top Recruiting Companies
- Aditya Birla Group
- Airtel
- Croma
- Dominos
- Lifestyle International
- Reliance Retail
- ShoppersStop
Top Job Roles
- Brand Manager
- Sales Manager
- Logistic Manager
- Visual Merchandiser
- Category Manager
- Entrepreneur
- Retail Banker
- Operations Manager
- Product Manager
- Research Analyst
- Digital Marketing Consultant
- Retail Planner
Conclusion
In this article, we have provided complete information regarding the Post Graduate Diploma in Retail Management course available in India. So as we know this course involves many challenges related to consumer behavior, marketing management, service operations, and sales management in the business. This PGDRM course also involves the fundamentals regarding retail management as well as marketing practices.
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