Introduction
Event management is one of the most popular as well as fastest-growing industries in the world. So, it is a post-graduation course for event management designed after a comprehensive discussion with various leading organizations of the events industry. The Post Graduate Diploma in Event Management includes the study of various aspects of an event like advertising, catering, venue management, accounting, marketing, presentation, sponsorship skills, brand management, and modern event management that includes computer application, corporate communication, etc.
The Post Graduate Diploma in Event Management course is mostly about event planning as well as organization. Candidates are selected for admission to this course based on their performance in the entrance exam, their academic profile, and their performance in the interview. The entrance examinations are carried out by different institutes. This course introduces the students to advanced event-related learning like workflow management, venue selection, negotiation room layouts, design and décor, seating plans, budgeting, entertainment, transportation, logistics, food and technology, branding, resource management, set design, and marketing. All these concepts taught during the course are further sharpened through mandatory internships included in the curriculum.
The average fee charged for this course varies between INR 1 Lac to 5 Lacs in India. After completing this course, candidates can work as Client Servicing Executive, Brand Manager, Creative Director, Artist Manager, Event Consultant, Executive in Wedding Décor, Executive Operations, and Wedding Planner.
Post Graduate Diploma (PGD) in Event Management is a one- to two-year full-time industry-based certificate course. The course covers subjects like Introduction of Event Management and Activation, Brand Management and Marketing, BTL and Experiential Marketing, Communication and Presentation Skills, Event Planning, Ideation and Costing, Creatives, and Collaterals Sponsorships.
This course consists of two semesters (term time of 9 months and industry exposure of 3 months). The course provides skills to tackle difficulties involved in conceptualizing and organizing an event. The average annual salary provided to such postgraduates generally ranges from INR 2 Lacs to 8 Lacs, which increases with field experience.
Successful postgraduates are hired by prominent organizations like The Times Group, Seven Shades Pvt. Ltd, WPP Company, iOpener, Consumer Links Marketing Pvt. Ltd, Matrix Publicities & Media India (Pvt.) Ltd., Fountainhead Promotions & Events Pvt. Ltd., Maximus MICE & Media Solutions Pvt. Ltd, and many more.
Highlights of PGDM in Event Management
| Course Level | Post Graduate | ||
| Duration | One year | ||
| Course Fee | INR 1.5 Lacs per annum | ||
| Average Salary | INR 2 Lacs to INR 8 Lacs per annum | ||
| Course Type | Semester and Internship System | ||
| Eligibility | Graduate in any discipline from a recognized university | ||
| Admission Process | Based on counseling after clearing Entrance Tests |
Eligibility Criteria and Admission Process of PGD in Event Management
Eligibility criteria
The basic eligibility criteria to apply for the PGD in Event Management includes:
Admission Process
This course’s admission process is based on the performance of a candidate in the required entrance exams conducted by the concerned university. This general process includes pre-screening of a candidate based on entrance test performance, academic profile, and personal interview. The duration of the online objective test is two hours having a negative marking of 0.25 marks for each incorrect answer.
Various colleges in India provide lateral entry options based on the Bachelor’s degree of a candidate. So, different entrance exams are conducted in India for admission to PGD in Event Management, and these exams are GATA, MAT, CMAT, IIEMAT, CAT, etc.
The question paper in this exam is based on the OMR format, and it is created for testing the Aptitude and Logical Reasoning of a candidate. All of these examinations are usually conducted in April month. These online tests have different assessment segments like Verbal Ability, Quantitative Aptitude, Logical reasoning, Data Interpretation, and General Knowledge of the financial market.
Syllabus for Post Graduate Diploma (PGD) in Event Management
Semester I
- Introduction to Event Management & Activation
- Brand Management & Marketing
- Communication & Presentation Skills
- BTL & Experiential Marketing
- Event Planning, Ideation & Costing
- Creatives & Collaterals
- Sponsorships
- Event Technicalities
- Celebrity, Artist & Talent Management
- Set Design
Semester II
- Logistics, Operations & Production
- Legal Contracts
- Finance & Taxation
- Licenses & Permissions
- Creativity & Concepts
- Advertising
- Business Development & Client Servicing
- Insurance
- Entrepreneurship
- Integrated Media & Amplification
- Project Management
- Industry Internship
Top Institutes for PGD in Event Management
Here is a list of the top colleges in India that offer PGD in Event Management:
| Name of Institute | City | Fees |
| NAEMD | Delhi | INR 3 Lacs |
| GD Goenka School of Communication | Sohna | INR 1.2 Lacs |
| National Institute of Event Management | Mumbai | INR 79, 000 |
| EMDI | Delhi | INR 4 Lacs |
| MassCo Media Pvt Ltd | Noida | INR 4 Lacs |
| INLEAD | Gurgaon | INR 3.5 Lacs |
Career Prospects after PGDM in Event Management
Event management requires skilled professionals who can plan and synchronize the smooth functioning of the events. The Event Management industry can be categorized into various sections like Marketing & Promotion events, Entertainment Events, Social Events, and Corporate Events. So here is the list of employment areas for a candidate with PGD in event management :
- Academic & Sports Meets
- Conferences
- Corporate Events
- Fashion & Cultural Shows
- Talent Hunt & Reality Shows
- Religious Functions
- Weddings & Birthday Parties
- Academic Institutes
Top Recruiting Companies
- Seven Shades Pvt. Ltd
- Matrix Publicities & Media India (Pvt.) Ltd.
- The Times Group
- Consumer Links Marketing Pvt. Ltd
- WPP Company
- Fountainhead Promotions & Events Pvt. Ltd.
- iOpener, and
- Maximus MICE & Media Solutions Pvt. Ltd.
Job Roles and Average Salary after PGD in Event Management
| Job Roles | Average Salary |
| Celebrity Manager | INR 2 Lacs to 7 Lacs per annum |
| Event Manager | INR 3.1 Lacs to 3.7 Lacs per annum |
| Marketing Head | INR 10 Lacs to 20 Lacs per annum |
| Business Director | INR 20 Lacs to 31 Lacs per annum |
| Wedding Planner | INR 1 Lacs to 5 Lacs per annum |
| Executive in Wedding Décor | INR 1 Lacs to 4 Lacs per annum |
| Artist Manager and Executive Operations | INR 1 Lacs to 4 to Lacs per annum |
| Image Consultant/ Anchor/ TV host & Founder | INR 3.5 Lacs to 5 Lacs per annum |
| Dy. Manager in People Resources | INR 8 Lacs to 10 Lacs per annum |
| Creative Director | INR 3.5 Lacs to 29 Lacs per annum |
| Brand Manager | INR 9 Lacs to 15 Lacs per annum |
Conclusion
We hope you have got complete information regarding the Post Graduate Diploma (PGD) in Event Management course in India. You must have understood that this course is mostly about event planning as well as organization. The course covers subjects like Introduction of Event Management and Activation, Brand Management and Marketing, BTL and Experiential Marketing, Communication and Presentation Skills, Event Planning, Ideation and Costing, Creatives and Collaterals Sponsorships.
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