Introduction
Advertising is the method of marketing communication between an organization and the prospective users for the products and services offered by the organization. The main objective of advertisement is to convey messages to the people and influence them for buying products or services, and also build awareness towards social issues. Advertising is one of the main parts of any company’s marketing strategy. It assures their competitiveness in the industry.
In Post Graduate Diploma in Advertising Management course, students learn about various creative and business aspects of advertisement for practical implementation to create innovative projects. The advertising industry is all set to generate quality jobs in the coming years. Therefore, you can pursue an advertisement-related course to be a successful individual in the future. Post Graduate Diploma in Advertising course provides complete theoretical knowledge and hands-on experience in India’s fastest-growing advertisement industry.
This course aims to produce media professionals who can join the advertising industry as content writers, media planners, or digital advertising experts. The prime objective of this course is to deliver primary and emerging theories and principles about better decision-making in the advertising area.
| Course Level | Postgraduate |
| Duration | One year (May vary in some institutes) |
| Eligibility | Bachelor’s degree from any recognized university |
| Entrance Exams | CAT, MAT, XAT, NMAT, etc. |
| Admission Process | Entrance exam-based |
| Fees charged | INR 3-12 LPA |
| Annual Salary | INR 5-10 LPA |
Eligibility Criteria and Admission Process of PGDM in Advertising Management
Eligibility Criteria
Candidates must be a graduate in any stream with a minimum of 45% marks from any recognized university. Admission can be made directly, but most colleges prefer entrance exams. Final-year students can also apply, but they need to maintain the minimum aggregate criteria.
Admission process
As said above, various institutes provide admission based on the entrance exam scorecard. After completing the entrance exam, candidates must go through the counseling process according to the university’s requirements.
In various universities, the admission process also includes group discussions and personal interviews. The merit list is prepared based on the candidates’ performance in all these stages.
The valid entrance exams for the admission process in this course are:
IIMC Entrance Exam: Indian Institute of Mass Communication conducts this exam in May every year. This exam’s syllabus covers various sections such as comprehension skills, a quantitative section, analytical skills, mental aptitude, brand awareness, and language capability.
JIMMC Entrance Exam: JIIMC holds this entrance examination, and it covers a candidate’s General Knowledge and Current Affairs.
Every entrance test consists of a specific syllabus, but some topics are included in the syllabus of all entrance exams like English, Quantitative Aptitude, Current Affairs, General Knowledge, and Analytical Skill.
Syllabus and Subject Structure of PGDM in Advertising ManagementÂ
- Brand Management
- Account Management
- Creative
- Social Media and Networking
- Media
- Production Techniques
- Soft Skills
Top Institutes Offering PGDM in Advertising Management
| Institute | City |
| Apeejay Institute of Mass Communication | Delhi |
| Xavier Institute of Communications | Mumbai |
| Jagran Institute of Management and Mass Communication | Noida |
| Indian Institute of Mass Communication | Delhi |
| SCMS School of Masscom Studies | Kochi |
Career Opportunities after PGDM in Advertising Management
This course is designed for creating career opportunities for aspirants to serve in the marketing department of various industries, or they can further develop research projects at the level of Ph.D. PGDM in Advertising Management also offers hands-on training in the planning and production of the brand and social issue operations. So there is a wide range of jobs available for the candidates because every company/ organization seeks advertisement management, and postgraduates can also serve different industries with different job roles. Here is a list of recruiting areas and job roles available for students after completing this course.
Top Recruiting Areas
- Research & Educational Institutes
- Magazines
- Radio and Television
- Market Research Organizations
- Newspapers
- Journals
Job Roles after PGDM in Advertising Management
- Visualizer
- Management Trainee
- Graphic Designer
- Sales Executive
- Management Associate
- Operations Executive
- Design Consultant
Conclusion
Hope you have got complete information regarding the Post Graduate Diploma in Advertising Management course in India. So now we know that the advertising industry is all set to generate quality jobs in the coming years. Therefore, you can pursue an advertisement-related course to be a successful candidate in the future. The Post Graduate Diploma in Advertising course provides complete knowledge and hands-on experience in the fastest-growing advertisement industry in India.
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