In the age of digital, you might be wondering what the need for digital marketing books is? Reading books on digital marketing will provide in-depth knowledge and understanding of all the core concepts and help improve analytical skills.
As we all know, the digital marketing industry is constantly evolving, and it is very important to stay ahead of the competition in the market. But first, what is digital marketing?
Digital marketing is the practice that involves marketing your product or service on the Internet. The most popular digital marketing channels are social media, websites, blogs, email platforms, etc.
Here are some of the best books for digital marketing which will help you become a digital marketing expert.
So let us get started!
Importance of Digital Marketing
Before you invest in digital marketing books, here are some compelling reasons to learn digital marketing that you should know.
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Reach out to people where they spend most of their time
Did you know that, as of October 2020, 4.66 billion people are mobile users and use the Internet?
Undoubtedly, the internet has become an important part of our life. If we want to buy something, we search the Internet, scroll through social media, and buy products from eCommerce platforms.
Agree or not, all your customers are online. Here is where digital marketing becomes important. Those who browse the Internet are looking for your products or services.
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Your competitors are doing it already!
Another importance of digital marketing is that your competitors have already started using digital marketing and are slowly growing in their industry. They have already created social media accounts, developed a website, run paid ads, and got new leads. This itself is a reason why you should start using digital marketing already.
If you want to compete with others in the industry, you have to do what your competitors are doing but in a better way. If you ignore digital marketing, you are already failing to generate more leads.
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You can compete with large corporate giants
Competition is the toughest part of running a business. When you are trying to grow in the market with big companies like Target, Amazon, and Walmart, it is very difficult to compete with them. They are a brand in itself and attract more trustworthy clients.
Since you are competing with bigger corporations, digital marketing is important. Different digital marketing strategies like SEO and PPC will help you get more trustworthy customers and leads.
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Target the right customers
If you are able to target your desired audience better, then digital marketing is important. Imagine marketing directly to people who have an interest in your product or service.
If you are using digital marketing techniques, then you can directly find prospective leads for your business. Internet marketing helps to target your audience precisely when compared to traditional marketing methods.
Benefits of Digital Marketing
Here are some of the benefits of digital marketing:
- Budget-friendly: Digital marketing is cheaper when compared to traditional marketing. If you have done it right, the ROI on your digital marketing budget can be huge. One of the main reasons for putting more effort into digital marketing is that people spend most of their time online, making it easy to get high-quality leads.
- Reach global audience: Digital marketing allows you to choose your target audience and narrow down your marketing accordingly. It makes it easy to reach out to target audiences globally at a less cost.
- Create viral content: Publishing content online offers the chance to share content via social media and the web, making it easy to get more business at no extra cost.
- Allows personalization: One of the main reasons for the success of digital marketing for small businesses is that you can personalize your marketing strategies based on their interests.
Best Digital Marketing Books
Now that you know the benefits and importance of digital marketing, here are the 10 best books on digital marketing that will help you improve your knowledge in this domain.
1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Author: Gary Vaynerchuk
Latest Edition: 26 November 2013
Publisher: Harper Business
Jab, Jab, Jab, Right Hook is the best book for digital marketing written by the New York Times bestselling author and well-known social media expert Gary Vaynerchuk.
In this book, the author shares his point of view on the different ways to connect with customers and get ahead of the competition. It is a complete guide for learning social media marketing strategies that work.
The author shows in this book that although communication is still the key, context is more important. He also states that digital marketing is not about creating high-quality content but it is about creating high-quality content that will work perfectly for each social media platform and mobile.
He explains the importance of creating tailored content for each social media platform including Facebook, Instagram, LinkedIn, YouTube, Tumblr, and Pinterest.
You can buy this book here.
2. Digital Marketing For Dummies (For Dummies)
Author: Ryan Deiss and Russ Henneberry
Latest Edition: 3 March 2017 (1st Edition)
Publisher: For Dummies
Digital Marketing for Dummies is another best book for digital marketing recommended for digital marketers. It is a user-friendly and easy-to-understand guide that explains some of the best proven digital marketing strategies and tactics that help to widen the audience reach, increase engagement, and convert prospective leads into potential customers.
This digital marketing guide also explains some of the best and new SEO and SEM practices that can be used in content marketing. This book will help you achieve the most out of your digital marketing efforts.
It is for everyone who wants to come up with a killer marketing campaign from scratch or just wants to improve their social media presence.
At the end of this book, you will learn:
- Plan and create an individually tailored digital marketing campaign.
- Create lead-generating content to convert visitors into customers.
- Ways to keep your audience invested and interested in your product, brand, and service.
You can buy this book here.
3. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Author: Joe Pulizzi
Latest Edition: 16 October 2013 (1st edition)
Publisher: McGraw-Hill Education
Epic content marketing is one of Fortune Magazine’s Top 5 business book must-reads written by one of the world’s leading content marketing experts. He elaborates on the various ways to attract leads and convert them into customers. He does this by creating engaging content that works.
This book takes you through the process of developing stories that help to inform, entertain, and compel customers to take any action without asking them to do it directly. The author also explains that once your content has reached the right person at the right time, it will capture the attention of the customers.
In this book, you will learn the following:
- Research and find the right type of content that will help you attract and retain the right audience.
- Research and analyze effective and proven content marketing strategies.
- Plan a process to create and curate engaging content.
- How to use different social media platforms and email channels to create and grow your audience.
- Measure the progress and performance of your content.
You can buy this book here.
4. Building a Storybrand: Clarify Your Message So Customers Will Listen
Author: Donald Miller
Latest Edition: 10 October, 2017 (Illustrated Edition)
Publisher: Harpercollins Leadership
Building a Story Brand is a #1 Wall Street Journal Bestseller by the New York Times Best-Selling author Donald Miller. Here in this book, he uses the seven universal elements of powerful stories that teach the listeners the different ways to improve the ways to connect with the customers and grow their business.
The strategies mentioned by Donald Miller are a well-tested and proven solution for the business leaders who are talking about their business.
These revolutionary strategies include connecting with customers that offer listeners an extreme competitive advantage. He also reveals the secrets that help the customers understand the benefits of using a specific product, idea, or service.
The author does all of this by teaching readers the seven universal story points humans respond to, the main reason why customers purchase, and ways to simplify brand messages people will understand. Moreover, he also teaches how to create effective brand messages for business websites, brochures, and social media.
This book is for everyone. Whether you are the founder of a million-dollar business, an owner of a small company, a politician, or a lead singer of a rock band, this branding guide will help you transform your business in the most unique way possible.
You can buy this book here.
5. Digital Marketing Strategy: An Integrated Approach to Online Marketing
Author: Simon Kingsnorth
Latest Edition: 3 April, 2019 (2nd Edition)
Publisher: Kogan Page
Digital marketing strategy is a digital marketing guide that teaches you how to optimize your digital channels and at the same time ensures how to align your marketing strategies with your business goals.
This book is easy-to-read and is an understandable guide to planning, integrating, and measuring all the digital platforms and techniques which will help you achieve your business goals and objectives.
This guide offers recent updates on social media, content marketing, SEO, customer loyalty, and much more. It also includes downloadable and easy to practically implement SEO-guide, paid search, email lead generation, etc.
This book also explains how to effectively select and manage the right online channel to achieve optimized and measurable results. The author has struck a balance between theory and a practical step-by-step guide for marketers.
You can buy this book here.
6. Youtility: Why Smart Marketing Is about Help Not Hype
Author: Jay Baer
Latest Edition: 1 August 2013 (Illustrated Edition)
Publisher: Penguin USA
Many marketers ask the question “How to make your product look more interesting online?” The question is the wrong one! Our goal as a marketer is not to compete for attention only for similar products. We are competing against the customer’s friends, family, and cute compelling videos available on the internet. To grab the attention of your target audience, the question you need to ask is “How can we help?”
Youtility by Jay Baer offers a new approach to marketing that is very useful. He says that, if you sell something, then you get a customer, but if you help someone, you create a truthful customer for life.
In this book, the author explains this with many real-time examples and case studies. He also talks about his experience of helping 700 brands. He offers a groundbreaking plan for using information that will help to build a stronger relationship between companies and customers.
You can buy this book here.
7. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Author: Ann Handley
Latest Edition: 4 November 2014 (1st Edition)
Publisher: Wiley
Everybody Writes by Ann Handley is a must-read for anyone who wants to create unique and quality content which will help them engage with your product and service.
After completing this book, you will be able to create and publish content that will help your business grow. Once you start following the tips and tricks mentioned in this book, it will become easier to retain customers.
Everybody Writes is a complete guide for creating content, publishing, and a few pieces of advice which will help you get more results.
If you are the one trying to grow your business with content, then Everybody writes by Ann Handley has got you covered!
You can buy this book here.
8. Marketing 4.0: Moving forward from tradition to Digital
Author: Philip Kotler
Latest Edition: 21 April, 2017 (1st Edition)
Publisher: Wiley
Marketing 4.0: Moving from traditional to digital is a must-have guide for next-generation marketing. This book helps to connect and reach out to a large group of target audiences effectively.
Since the customers have very less time and attention to give to your brand and are surrounded by many alternatives, you need to stand out from the others.
Marketing 4.0 elaborated on how the customer’s mood shifts easily and how to reach and engage with customers effectively. This book will give you insights that will help you achieve your marketing objectives easily.
This book offers insights related to:
- Discover new marketing rules.
- Stand out and create awestruck brand moments.
- Build a strong loyal and vocal customer base.
- Find out who and what will shape the customer choices in the future.
You can buy this book here.
9. Contagious: Why Things Catch On
Author: Jonah Berger
Latest Edition: 5 March 2013
Publisher: Simon & Schuster
Contagious: Why things catch on is a New York Times bestseller that explains why a few products and ideas become famous.
Before this book was published, the author spent almost a decade finding answers to questions like “why do people talk about certain products and ideas more than others?”, “Why some stories and rumors spread when compared to the others?”, and “How does content get viral online?”
In Contagious, he explains the secret science behind word-of-mouth marketing. Read this book to find out the six basic principles that drive things contagious/viral including consumers, products, workplace rumors, YT videos, and more.
This book offers specific and actionable techniques that help to spread information- from designing messages, content, ads that people will like and share with others.
If you are a manager at a large company, a small business owner, or an individual who wants to spread brand awareness about their product or service, then this book is a must-read.
You can buy this book here.
10. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
Latest Edition: 6 November 2015 (5th Edition)
Publisher: John Wiley
The New Rules of Marketing and PR is the best guide to marketing and PR and includes all the latest social media, marketing, sales, and some real-life success stories.
This is the fifth edition that explains the future of marketing. This book is an international bestseller and has sold over 350,000 copies in 25 different languages.
It is a step-by-step guide that elaborates the process of modern marketing and PR to directly communicate with the buyers, increase brand visibility, and sales. If you are a marketing professional, PR professional, an entrepreneur then this book is for you.
David teaches how companies can use web-based content and get accurate and relevant information to attract buyers. The fifth edition includes:
- Real-life case studies with revisions.
- Real-time examples of content marketing and inbound marketing strategies.
- New and updated chapters on sales and services.
- Covers the latest social media platforms like Periscope, Snapchat, and Meerkat.
You can buy this book here.
Conclusion
The Internet has become an important part of our lives and we depend on the internet every time we want to buy something. To get more customers, we need to start building our brand online. Here is where digital marketing strategies come into play.
Believe it or not, the digital marketing industry is vast, and it becomes very important to stay ahead of the competition in the market and keep yourself updated about recent trends. Digital marketing books are designed to provide us with theoretical and practical knowledge about the industry and keep us updated with recent trends.
Here in this post, we mentioned the 10 top books on digital marketing for you!
Happy reading!
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