Digital marketing is one of the most in-demand and multifaceted fields in a rapidly expanding industry around the world. Because every business needs an online presence, the need for digital marketers is at an all-time high. As a result, the demand for the PGDM in Digital Marketing program is skyrocketing.
Post Graduate Diploma in Digital Marketing [PGDM]
Digital marketing includes web- or mobile-based technologies that can help share a brand message between organizations, communities, and individuals. If you have appropriate knowledge and understanding of these technologies, you can build your career in digital marketing. Through a Post Graduate Diploma (PGDM) in Digital Marketing, you can understand the new digital media, the concepts, and tools to help organisations build their brand digitally.
The PGDM in Digital Marketing is one of the most coveted courses for digital marketing enthusiasts. It offers theoretical and practical knowledge in different streams of digital marketing. This course focuses on developing and planning a digital contribution, increasing social advertising proficiency, and improving customer service and engagement through e-CRM. The duration of this course is one year. You need to have a bachelor’s degree in any stream from an accredited university to get admission to this course.
The admission process for this course is based on a candidate’s performance in the entrance test and personal interview. Alternatively, some institutes might consider marks in the Bachelor’s degree. Students should have excellent verbal, analytical, and logical skills to get admission to this course. Students must maintain time management skills and leadership qualities to shine in the digital marketing field.
| Course Level | Post Graduate |
| Duration | One year |
| Course type | Semester System |
| Eligibility | Bachelor’s degree in the appropriate stream |
| Admission | Entrance test and personal Interview or merit-based |
| Course Fee | INR 30k to 1 lacs |
| Average Salary | INR 3 Lacs to 6 Lacs |
Syllabus and subject structure of PGDM in Digital Marketing course
Semester I
- E-Customer Relationship Management
- E-Supply Chain Management
- Internet and Web Optimisation
- Integrated E-Marketing
Semester II
- Online Market Research
- Search Engine Marketing
- Social Media Marketing
- Email Marketing and Mobile SEO
- Project
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Top institutes for Post Graduate Diploma (PGD) in Digital Marketing course
| Name of the Institute | Location |
| Symbiosis Centre for Learning | Pune, Maharashtra |
| Deviprasad Goenka Management College of Medical Studies | Mumbai, Maharashtra |
| Digital Marketing Institute | Delhi |
| Institute of Marketing Communications India | New Delhi |
| Delhi School of Communication | Delhi |
| NMIMS University | Mumbai, Maharashtra |
| EMDI Institute of Media and Communication | Mumbai, Maharashtra |
| Tata Institute of Social Sciences | Kolkata |
Eligibility criteria and Admission process for Post Graduate Diploma (PGD) in Digital Marketing
Eligibility criteria
The eligibility criteria for PGDM in Digital Marketing might vary from one institute to another. However, some common elements include:
- The candidates must have a Bachelor’s degree in any stream. However, the major preference will be given to the candidate who has a bachelor’s degree in the relevant stream.
- Apart from that, international/SAARC graduates from authorized universities/institutes are also eligible for this course.
- Final year students are also eligible for the course after completing the appropriate time defined by SCDL.
Admission Process
Admission to the program happens through entrance exams such as CAT, XAT, CMAT, ATMA, MAT, GMAT, and the state government’s exams. Candidates can apply directly to the institute of their choice upon clearing the entrance exam.
After the successful completion and results of the exams, candidates are shortlisted based on:
- Scorecard of the entrance exam (35 to 60%)
- Performance in the tenth, twelfth, and baccalaureate degrees (5 to 25%)
- Group discussion or personal interview (20 to 45%)
Career opportunities after PGDM in Digital Marketing Course
The PGDM in Digital Marketing course is beneficial for anyone keen to succeed as a digital marketer. Upon completion of the course, various opportunities are readily available for the diploma holder. So, here is the list of top recruiting areas and job roles for digital marketing professionals:
Top Recruiting Areas
- College and Universities
- MNCs
- E-Customer Relationship Management
- E-Marketing
- Online Market Research
- Government Organizations
Top Job Roles
- Lecturer/ Teacher
- Digital Marketing Specialist
- Marketing Manager
- Content Writer
- Social Media Manager
- SEO Analyst
| Field | Job Role | Fresher (INR) | Experienced(INR) |
| Social Media Marketing | Media Executive / Manager | 15k to 25k | 35k to 70k |
| Content Marketing | Content/Copywriter, Content Strategist | 15k to 30k | 50k to 80k |
| Online Reputation Management | Online Reputation Executive / Manager | 15k to 25k | 35k to 70k |
| Digital Analyst | CPC/CPI Analyst | 15k to 30k | 45k to 60k |
| Freelance Digital Marketer | Freelancer | 25k – 35k | 50k to 80k |
Conclusion
In this article, we have provided comprehensive information about the PGDM in Digital Marketing course offered in India. The course is becoming increasingly popular, attracting a flood of students eager to make it big as digital marketers. If you have similar goals, the diploma program may be beneficial to you. However, you must ensure that you obtain your PGDM from a reputable institute. This will significantly improve your career prospects.
The digital marketing diploma gives you an in-depth understanding and advanced knowledge of the most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready.
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