PGDM

PGDM in Marketing Management: Course, Admission, Colleges, Jobs, and Salary

PGDM in Marketing Management: Through the rapid growth and changing of globalization, there is a huge requirement to develop innovative and skilled marketing professionals capable of managing, promoting, and positioning the services and products of an organization efficiently. These skilled marketing professionals need to be able and experienced enough to develop marketing through smart business strategies and a broad range of online/offline marketing channels. The basic requirements of pursuing a Post Graduate Diploma in Marketing Management course is a bachelor’s degree/ graduation with 50% marks(general category) and 45% (reserved category) according to the government of India. PGD in Marketing Management is a full-time course of two years, and graduates from any stream having 50% marks are eligible for this course.

PGDM in Marketing Management

There is a preference criterion for those who have an academic background in sales and marketing in the admission process. Apart from it, at least two years of experience is required for others. Various universities conduct entrance tests and interviews for offering admission to the candidates.

PGDM in Marketing Management Highlight

Course LevelPostgraduate
Duration2 years
Examination TypeSemester System
EligibilityGraduation degree in any stream with a minimum of 5% aggregate score.
Course FeeINR 75,000 to 2.2 Lacs
Average SalaryINR 2 to 15 Lacs

Who can pursue PGDM in Marketing Management Course?

  • Professionals who are willing to learn the effective application of advanced marketing techniques and designs for business development.
  • Students or working professionals who want to obtain knowledge on the actions that boost marketing and convert difficulties into business opportunities.
  • Students and professionals want to improve their experience and knowledge on the significant factors of consumer behavior and research, marketing strategy and management, marketing dynamics, and distribution & brand management from an international business view.

Eligibility Criteria and Admission Process PGD in Marketing Management

Eligibility Criteria

Candidates require to complete their graduation degree in any stream with 50% marks from a recognized university. After successful submission of the application, colleges and authorities will conduct an entrance test and interview to judge a candidate’s eligibility for this course.

Admission Process

Various institutes offer PGDM in Marketing management courses based on their performance in the entrance exam conducted by the university. Though, the admission process usually differs across colleges. Some institutes also give direct admission as per the performance of the candidates in their graduation degrees.

Also Check:

Syllabus and course structure PGD in Marketing Management

Semester I

  • Principles of Management
  • Financial Accounting
  • Fundamentals of Communication and Interview Preparation
  • Human Resource Management
  • Marketing Management
  • Managerial Economics

Semester II

  • Strategic Management
  • Cost Accounting
  • The Integrative Manager
  • Innovation Management
  • Mastering The Interview and Networking Skills
  • Elective Project

Semester III

  • Marketing Research
  • Consumer Buyer Behaviour
  • Advertising and Sales Promotion
  • Distribution Management
  • CRM
  • Marketing Finance

Semester IV

  • Product / Brand Management
  • E-Commerce
  • Internet Marketing
  • Social Media Marketing
  • Project

Top institutes of the PGD in Marketing Management

Name of InstituteCityAverage Fees
IIKM Business SchoolCalicutINR 10,60,000
Bangalore UniversityBangaloreINR 340,000
Advanced School of ManagementDelhiINR 37,500
Aligarh Muslim UniversityAligarhINR 20,775
Annamalai UniversityCuddaloreINR 27,100
Annex College of Management StudiesKolkataINR 10,000
Asia Pacific Institute of ManagementNew DelhiINR 8,90,000
Skyline Business SchoolDelhiINR 4,88,000
Ackman Institute of ManagementNoidaINR 2,60,000
Acton Business SchoolMaharashtraINR 82,260
Arunachal University of StudiesArunachal PradeshINR 68,000
Avagmah Business SchoolBangaloreINR 1,04,000
Bharati Vidyapeeth UniversityPuneINR 50,000
Birsa Institute of TechnologyRanchiINR 1,22,500
Biztech Management SchoolKolkataINR 1,20, 000
Assam UniversityAssamINR 10,500
Aurora’s Business SchoolHyderabadINR 5.52 Lacs
Awadhesh Pratap Singh UniversityMadhya PradeshINR 42,600
Balaji Institute of International BusinessPuneINR 6,40,000

Career Prospects of PGD in Marketing Management

PGDM in Marketing course provides complete knowledge regarding sales and marketing. All business requires an analytical brain that can evaluate and understand the market requirements and solve problems in the industry. Completing the PGDM in Marketing course provides different jobs in the best MNCs and insurance companies. It will sharpen students’ capability for coming up with fresh ideas, executing them, and sharpening analytical, problem-solving, and communication skills.

After completing the PGDM in Marketing course, candidates having worked on projects will have a bright idea of the professional life in the required field, and it can work efficiently under pressure and time difficulties. This program provides a well round-up synergy of communication and marketing skills adjusted to the industry’s particular requirements. This course provides many aspects like communication skills, strategic management, product management, and human resource management.

Top Recruiting Companies for PGD in Marketing Management postgraduates

  • Publishing Companies
  • Academic Institutions
  • Retail Companies
  • Manufacturing Companies
  • Advertising Companies
  • Finance and Insurance Companies

Job Roles of Marketing Management postgraduates

  • Purchasing Manager
  • Plant Manager
  • Service Operations Director
  • Supply Chain Manager
  • Quality Control Officer
  • Warehouse Manager

Conclusion

This article has provided complete information regarding the PGD in Marketing Management course available in India. So as we know, the basic requirements of pursuing this course are a bachelor’s degree/ graduation with 50% marks(general category) and 45% (reserved category) according to India’s government. PGD in Marketing Management is a full-time course of two years, and graduates from any stream having 50% marks are eligible for this course.

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Lokesh Joshi

My Name is Lokesh Joshi and I am Computer Science Engineer by the profession and I am passionate about technology and integrating it with innovative ideas to give startups the initial boost that they require.

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