PGDM

PGDM in Event Management: Course, Admission, Colleges, Jobs, and Salary

PGDM in Event Management: Event management is one of the most famous as well as fastest-growing industries in the world. So, it is a post-graduation course for event management created by a comprehensive discussion with various leading organizations of the events industry. Post Graduate Diploma in Event Management beneficial for students to gain absolute knowledge of multiple facts of event advertising, Event catering, Venue management, event accounting, Marketing, Presentation and Sponsorship skills, Brand management, Modern event management that includes computer application, Corporate communication, etc.

PGDM in Event Management

Post Graduate Diploma in Event Management course is mostly about event- planning as well as organization. Candidates are selected for admission to this course based on performance in an appropriate entrance exam, academic profile, and performance in the interview, so the entrance examinations are carried out through different universities. This course introduces the students to advanced level event-related learning like workflow management, venue selection, negotiation room layouts, design and décor, seating plans, budgeting, entertainment, transportation, logistics, food and technology, branding, resource- management, set design, and marketing. All of the concepts taught in the course are sharpened through mandatory internships included in the curriculum.

The average fee charged for this course varies between INR 1 to 5 Lacs in India. After completing this course, candidates can work as Client Servicing, Brand Manager, Creative Director, Artist Manager Event Consultant, Executive in Wedding Décor, Executive Operations, and Wedding Planner. Post Graduate Diploma (PGD) in Event Management is a one-to-two-year-long full-time free, industry-based certificate course. The course covers subjects like Introduction of Event Management and Activation, Brand Management and Marketing, BTL and Experiential Marketing, Communication and Presentation Skills, Event Planning, Ideation and Costing, Creatives and Collaterals Sponsorships.

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This course consists of 2 semesters (i.e., about term time of 9 months and industry exposure of 3- months). The course provides skills to tackle difficulties involved in conceptualizing and organizing an event. The average annual salary provided to such postgraduates generally ranges from INR 2 to 8 Lacs, increasing with this field experience.

Successful postgraduates of this course are lucratively hired in prominent organizations like The Times Group, Seven Shades Pvt. Ltd, WPP Company, Iopener, Consumer Links Marketing Pvt. Ltd, Matrix Publicities & Media India (Pvt.) Ltd., Fountainhead Promotions & Events Pvt. Ltd., and Maximus MICE & Media Solutions Pvt. Ltd, and many more.

PGDM in Event Management Highlight

Course Level Post Graduate
Duration 1 year
Course Fee INR 1.5 Lacs per annum
Average Salary INR 1.8 to 2 Lacs per annum
Examination Type Semester System
Eligibility Graduate in any discipline from a recognized university
Admission Process Based on counseling after clearing Entrance Tests

Eligibility Criteria and Admission Process of PGD in Event Management

Eligibility criteria

The essential eligibility criteria to apply for the PGD in Event Management is simple for the candidate, so eligibility criteria consist of:

    • MAT/ CAT/XAT qualification
    • Successful qualification of the university entrance exam as well as the round of the personal interview.
  • The minimum aggregate score of 50% on the level of graduation is completed through the recognized institute.

Admission Process

This course’s admission process is based on the performance of a candidate in the required entrance exams conducted through the concerned university. This general process includes pre-screening a candidate based on Entrance Test Performance, Academic Profile, and Personal Interview Performance. The online objective test duration is 2 hours having a negative marking of 0.25 marks for each incorrect answer.

Various colleges in India provide lateral entry options directly based on the Bachelor’s degree of a candidate. So, different entrance exams are conducted in India for admission to PGD in Event Management, and these exams are GATA, MAT, CMAT, IIEMAT, CAT, etc.

The question paper in this exam is based on the QMR- format, and it is created for testing the Aptitude and logical reasoning of a candidate. All of these examinations are usually conducted in April month. These online tests have different assessment segments like Verbal Ability, Quantitative Aptitude, Logical reasoning and Data Interpretation, and General Knowledge of the Financial Market.

Syllabus Description of Post Graduate Diploma (PGD) in Event Management

Semester I

  • Introduction to Event Management & Activation
  • Brand Management & Marketing
  • Communication & Presentation Skills
  • BTL & Experiential Marketing
  • Event Planning, Ideation & Costing
  • Creatives & Collaterals
  • Sponsorships
  • Event Technicalities
  • Celebrity, Artist & Talent Management
  • Set Design

Semester II

  • Logistics, Operations & Production
  • Legal Contracts
  • Finance & Taxation
  • Licenses & Permissions
  • Creativity & Concepts
  • Advertising
  • Business Development & Client Servicing
  • Insurance
  • Entrepreneurship
  • Integrated Media & Amplification
  • Project Management
  • Industry Internship

Top Institutes for PGD in Event Management

Different institutes offer this course, so here is a list of top colleges available in India.

Name of Institute City Fees
NAEMD Delhi INR 3 Lacs
GD Goenka School of Communication Sohna INR 1.2 Lacs
National Institute of Event Management Mumbai INR 79, 000
EMDI Delhi INR 4 Lacs
MassCo Media Pvt Ltd Noida INR 4 Lacs
INLEAD Gurgaon INR 3.5 Lacs

Career prospects in PGDM in Event Management course

Event management requires skilled professionals who can design and synchronize the smooth functioning of the events. This Event Management industry can be categorized into various sections like Marketing & Promotion events, Entertainment Events, Social Events, Corporate Events. So here is the list of employment area for a PGD in event management graduate:

  • Academic & Sports Meets
  • Conferences
  • Corporate Events
  • Fashion & Cultural Shows
  • Talent Hunt & Reality Shows
  • Religious Functions
  • Weddings & Birthday Parties
  • Academic Institutes

Top Recruiting Companies

  • Seven Shades Pvt. Ltd
  • Matrix Publicities & Media India (Pvt.) Ltd.
  • The Times Group
  • Consumer Links Marketing Pvt. Ltd
  • WPP Company
  • Fountainhead Promotions & Events Pvt. Ltd.
  • I opened and Maximus MICE & Media Solutions Pvt. Ltd.

Job roles and the average salary of a PGD in Event Management Graduate

Job Roles Average Salary
Celebrity Manager INR 2 to 7 Lacs per annum
Event Manager INR 3.1 to 3.7 Lacs per annum
Marketing Head INR 10 to 20 Lacs per annum
Business Director INR 20 to 31 Lacs per annum
Wedding Planner INR 1 to 5 Lacs per annum
Executive in Wedding Décor INR 1 to 4 Lacs per annum
Artist Manager and Executive Operations INR 1 to 4 to Lacs per annum
Image Consultant/ Anchor/ TV host & Founder INR 3.5 to 5 Lacs per annum
Dy. Manager in People Resources INR 8 to 10 Lacs per annum
Creative Director INR 3.5 to 29 Lacs per annum
Brand Manager INR 9 to 15 Lacs per annum

Conclusion

This article has provided complete information regarding the Post Graduate Diploma (PGD) in Event Management course available in India. So as we know that this course is mostly about event- planning as well as organization. The course covers subjects like Introduction of Event Management and Activation, Brand Management and Marketing, BTL and Experiential Marketing, Communication and Presentation Skills, Event Planning, Ideation and Costing, Creatives and Collaterals Sponsorships.

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Lokesh Joshi

My Name is Lokesh Joshi and I am Computer Science Engineer by the profession and I am passionate about technology and integrating it with innovative ideas to give startups the initial boost that they require.

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