Post Graduate Diploma in Digital Marketing [PGDM in Digital Marketing]: Admission, Eligibility Criteria, Syllabus, Jobs and Salary

Digital Marketing is one of the most interesting and multifaceted fields, a rapidly growing industry worldwide. Since every organization requires online recognition, the requirement for digital marketers is high. Digital marketing includes web or mobile-based technologies that can help share a brand message between organizations, communities, and individuals. If you have appropriate knowledge and understanding of these technologies, you can build your career in digital marketing. Through Post Graduate Diploma in Digital Marketing (PGDM in Digital Marketing), you can understand the new digital media, the concepts, and tools to help organizations build their brand digitally. This course focuses on developing and planning a digital contribution, increasing social advertising proficiency, and improving customer service and engagement through e-CRM.

Post Graduate Diploma in Digital Marketing [PGDM]

The PGDM in Digital Marketing is one of the best popular courses for digital marketing enthusiasts. It offers theoretical and practical knowledge in different streams of digital marketing. The duration of this course is one year. You need to have a bachelor’s degree in any stream from an accredited university to get admission to this course. Admission process if this course is based on a candidate’s performance in the entrance test and Personal Interview or based on marks in the examination of Bachelor’s degree.

Students should have excellent verbal, analytical, and logical skills to get admission to this course. Students must maintain time management skills and leadership qualities to shine in the digital marketing field.

Course LevelPost Graduate
DurationOne year
Course typeSemester System
EligibilityBachelor’s degree in the appropriate stream
AdmissionEntrance test and personal Interview or merit-based
Course FeeINR 30k to 1 lacs
Average SalaryINR 3 Lacs to 6 Lacs

Syllabus and subject structure of PGDM in Digital Marketing course

Semester I

  • E-Customer Relationship Management
  • E-Supply Chain Management
  • Internet and Web Optimisation
  • Integrated E-Marketing

Semester II

  • Online Market Research
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing and Mobile SEO
  • Project

Also Check:

Top institutes for Post Graduate Diploma (PGD) in Digital Marketing course

Name of the InstituteLocation
Symbiosis Centre for LearningPune, Maharashtra
Deviprasad Goenka Management College of Medical StudiesMumbai, Maharashtra
Digital Marketing InstituteDelhi
Institute of Marketing Communications IndiaNew Delhi
Delhi School of CommunicationDelhi
NMIMS UniversityMumbai, Maharashtra
EMDI Institute of Media and CommunicationMumbai, Maharashtra
Tata Institute of Social SciencesKolkata

Eligibility criteria and Admission process for Post Graduate Diploma (PGD) in Digital Marketing

Eligibility criteria

The eligibility criteria for PGDM in Digital Marketing are as follows:

  • The candidates must have a Bachelor’s degree in any stream. However, the major preference will be given to the candidate having a bachelor’s degree in the relevant stream.
  • Apart from it, International/SAARC Graduates from authorized universities/institutes are also eligible for this course.
  • Final year students are also eligible for the course after completing the appropriate time defined by SCDL.

Admission process

Admission is made through the entrance exam such as CAT, XAT, CMAT, ATMA, MAT, GMAT, or the state government’s exams. Candidates can apply directly to the institute of their choice after they have cleared the entrance exam.

After the successful completion and results of the exams, candidates are shortlisted based on:

  • Scorecard of entrance exam (35 to 60%)
  • Performance in 10th, 12th, and Undergraduate Degree( 5 to 25% )
  • Group discussion or personal interview (20 to 45%)

Career opportunities after PGDM in Digital Marketing Course

PGD in Digital Marketing course is beneficial for the learners to become successful Digital Marketers. This PGDM course is suited for those students who want to become professionals and experts in digital marketing. After completion of this course, various opportunities come in the way of the individuals, so here is the list of top recruiting areas and job roles for the students:

Top Recruiting Areas

  • College and Universities
  • MNCs
  • E-Customer Relationship Management
  • E-Marketing
  • Online Market Research
  • Government Organizations

Top Job Roles

  • Lecturer/ Teacher
  • Digital Marketing Specialist
  • Marketing Manager
  • Content Writer
  • Social Media Manager
  • SEO Analyst
FieldJob RoleFresher (INR)Experienced(INR)
Social Media MarketingMedia Executive / Manager15k to 25k35k to 70k
Content MarketingContent/Copywriter, Content Strategist15k to 30k50k to 80k
Online Reputation ManagementOnline Reputation Executive / Manager15k to 25k35k to 70k
Digital AnalystCPC/CPI Analyst15k to 30k45k to 60k
Freelance Digital MarketerFreelancer25k – 35k50k to 80k


This article has complete information regarding the PGDM in Digital Marketing course available in India. So as we know, digital marketing includes web or mobile-based technologies that can turn communication into interactive dialogue between organizations, communities, and individuals. So if you have appropriate knowledge and understanding, then you can build a career in digital marketing.

People are also reading:

PGDM Pharmaceutical ManagementPGDM Food & Agriculture Management
PGDM Business AnalyticsPGDM Textile Management
PGDM Telecom ManagementPGDM Material Management
PGDM Sports ManagementPGDM Import & Export
PGDM Event ManagementPGDM Energy & Environment Management
PGDM Advertising ManagementPGDM Operations Management
PGDM Marketing ManagementPGDM Biotechnology Management
PGDM International Business ManagementPGDM Supply Chain Management
PGDM Foreign TradePGDM Business Entrepreneurship
PGDM HR ManagementPGDM IT Management
PGDM Project ManagementPGDM Retail Management
PGDM Rural Management

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button