Post Graduate Diploma in Digital Marketing [PGDM]

By | February 14, 2021
Post Graduate Diploma in Digital Marketing

Digital Marketing is one of the most interesting and multifaceted fields, which is a rapidly growing industry worldwide. Every organization requires online marketing activities because the requirement for digital marketers is growing fast. Digital marketing & media includes web or mobile-based technologies that can turn communication into interactive dialogue between organizations, communities, and individuals. If you have appropriate knowledge and understanding, you can have the scope in digital marketing. Through Post Graduate Diploma in Digital Marketing PGDM in Digital Marketing, you can understand the new digital marketing and understand concepts and tools that can help organizations move to digital channels. This course focuses on developing and planning a digital contribution, increasing social advertising proficiency, and improving customer service and engagement through e-CRM

Post Graduate Diploma in Digital Marketing [PGDM]

This course’s duration is one year, so this course’s essential eligibility criteria is a bachelor’s degree in an appropriate stream from an accredited university. Admission process if this course is based on a candidate’s performance in the entrance test and Personal Interview or based on marks in the examination of Bachelor’s degree.

Students required various skills like verbal, analytical, and logical skills to get the admission to this course. Students must maintain time management skills and leadership qualities to shine in the digital marketing field.

Course Level Post Graduate
Duration 1 year
Course type Semester System
Eligibility Bachelor’s degree in the appropriate stream
Admission Entrance test and personal Interview or merit-based
Course Fee INR 30k to 1 lacs
Average Salary INR 3 Lacs to 6 Lacs

Syllabus and subject structure of this course

Semester I

  • E-Customer Relationship Management
  • E-Supply Chain Management
  • Internet and Web Optimisation
  • Integrated E-Marketing

Semester II

  • Online Market Research
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing and Mobile SEO
  • Project

Also Check:

Top institutes for Post Graduate Diploma (PGD) in Digital Marketing course

Name of the Institute Location
Symbiosis Centre for Learning Pune, Maharashtra
Deviprasad Goenka Management College of Medical Studies Mumbai, Maharashtra
Digital Marketing Institute Delhi
Institute of Marketing Communications India New Delhi
Delhi School of Communication Delhi
NMIMS University Mumbai, Maharashtra
EMDI Institute of Media and Communication Mumbai, Maharashtra
Tata Institute of Social Sciences Kolkata

Eligibility criteria and Admission process for Post Graduate Diploma (PGD) in Digital Marketing

Eligibility criteria

As per the eligibility criteria, candidates must have a Bachelor’s degree in any stream, but the preference will be given to the candidate having a bachelor’s degree in the relevant stream.

Apart from it, International/SAARC Graduates from authorized universities/institutes are also eligible for this course. Final year students are also eligible, but they need to complete the appropriate time defined by SCDL.

Admission process

Admission is made through the entrance exam such as CAT, XAT, CMAT, ATMA, MAT, GMAT, or the state government’s exams. Candidates can apply directly to the institute as per their scorecard of the entrance exam. After the successful completion and results of the exams, candidates are shortlisted based on:

  • Scorecard of entrance exam (35 to 60%)
  • Performance in 10th, 12th, and Undergraduate Degree( 5 to 25% )
  • Group discussion or personal interview (20 to 45%)

Career opportunities after Post Graduate Diploma (PGD) in Digital Marketing course

PGD in Digital Marketing course is beneficial for the learners to become successful Marketer in this field of Digital Media. This PGD course is suited for those students who want to improve their analytical, logical, and verbal skills to work in marketing firms. After completion of this course, various opportunities come in the way of the individuals, so here is the list of top recruiting areas and job roles for the students:

Top Recruiting Areas

  • College and Universities
  • MNCs
  • E-Customer Relationship Management
  • E-Marketing
  • Online Market Research
  • Government Organizations

Top Job Roles

  • Lecturer/ Teacher
  • Digital Marketing Specialist
  • Marketing Manager
  • Content Writer
  • Social Media Manager
  • SEO Analyst
Field Job Role Fresher (INR) Experienced(INR)
Social Media Marketing Media Executive / Manager 15k to 25k 35k to 70k
Content Marketing Content/Copywriter, Content Strategist 15k to 30k 50k to 80k
Online Reputation Management Online Reputation Executive / Manager 15k to 25k 35k to 70k
Digital Analyst CPC/CPI Analyst 15k to 30k 45k to 60k
Freelance Digital Marketer Freelancer 25k – 35k 50k to 80k

Conclusion

This article has provided complete information regarding the Post Graduate Diploma (PGD) in Digital Marketing course available in India. So as we know that digital marketing & media includes web or mobile-based technologies that can turn communication into interactive dialogue between organizations, communities, and individuals. So if you have appropriate knowledge and understanding, then you can have the scope in digital marketing.

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